About us

In Gold We Trust
In Gold We Trust is a brand based on men, women and children. The brand was founded by the two brothers Eric and Victor Franzel. In a short period, the streetwear brand has gone from a few products to a webshop with many products, such as sweaters, hoodies, T-shirts, jogging pants and wind breakers.


The name In Gold We Trust comes from the Golden age. The Golden age was the theme of the fashion show in fashion week, it turned out to be very popular. The clothing in fashion week has become such a success that Eric and Victor Franzel started doing something with it, it tasted like more..

The brand made big steps both nationally and internationally.  Artists like Future, Lil Kleine, Ali B, Chris Brown, Mr Probz, 6ix9ine, Wacka Flacka, Tyga and French Montana are big fan, despite the international allure, they remain faithful to the city of Amsterdam.

De collectie 

In Gold We Trust focuses on men, women and children. From this brand, you can expect Killer instinct T-shirts and hoodies in various colors. From In Gold We Trust you can expect sweaters, hoodies, T-shirts, trackpants and windbreakers in various colors, sizes and cool designs. You can choose a nice eye-catching colors such as bright orange. In addition, there are always basic colors such as black, grey and white. Of course we work with collections based on the different seasons.

The quality of the clothes is also very good: ‘Quality over Quantity!’